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It's time to embrace, not run from, tranparency

Web 2.0 expert and author Shel Holtz explains why most organisations are being forced into transparency - whether they like it or not.
(Video Source: www.ragan.com)

Why word-of-mouth marketing can save you money

Andy Sernovitz, author of "Word of Mouth Marketing," tells us why this style of marketing is an effective - and inexpensive - PR tool in these tough economic times. (Video Source: www.ragan.com)

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Finding your audience and communicating with them online

Brian Solis discusses how to find your audience online and how to communicate directly with them. Brian Solis (born 1970) is a public relations executive, author and frequent speaker about the convergence between traditional media and social media. Solis coined the phrase "PR 2.0" in the late 1990s.

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Become a successful PR professional

Fraser Seitel (The author of The Practice of Public Relations) discusses what it takes for PR people to find success, make money, be appreciated by management and much more. (Video Source: www.ragan.com)

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Are you using LinkedIn effectively?

Communicator and LinkedIn expert Chuck Hester discusses how to build your network, contact journalists and look for a job on this popular professional networking site. (Video Source: www.ragan.com)

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Eight Tips for a Better Online Newsroom

Ragan CEO Mark Ragan talks on how to build an online newsroom that reporters will love. Ragan is a leading resource in PR/comms. (Video source: www.ragan.com)

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